Introduction

Unit description The word innovation is often used interchangeably with creativity, even though it tendentially bestows a greater emphasis on the application aspect of the creative process and is more frequently associated with the worlds of business, management, engineering, and entrepreneurship. An important distinction that has been made between creativity and innovation is that creativity is thinking of new ideas, whereas innovation entails the practical implementation of said ideas. The logical extension of this applied spectrum is the concept of sustainable entrepreneurship, which emphasizes the creation of new businesses or functional, useful, new products. Creativity is considered a key component of the innovative process needed to succeed in modern day entrepreneurship.

Learning Outcomes:

Upon completion of this unit, learners will be able to:

  • Assemble techniques aimed at the enhancement of creative skills
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